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Selling direct to consumers.

There’s a new trend in commerce. The lines between B2B and B2C are blurring. Manufacturers selling direct to consumers becomes more common. That’s because direct sales can be a powerful way to increase profit and strengthen control of your brand, but it isn’t without risk. Here’s what you need to know.

The Evolution. The traditional model of manufacturers selling to wholesalers or retailers that in turn sold to the consumer has served commerce for hundreds of years....

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Scared to death of private-label pushers.

More and more retailers see opportunities in creating their own private labels to their product assortment. They believe having their own private labels will be the cure for disappointing store sales. More big-box retailers are accelerating their private-label push, launching brands in multiple, wide-ranging categories. Creating an over saturation of products in their categories and decreasing visibility and sales for big brands.

Companies like Bed Bath & Beyond, Dick’s Sporting...

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Benefits of Selling Direct-to-Consumer.

dtc ecommerce strategy Sep 06, 2020

Consumers, manufacturers, and retailers all stand to gain from the direct-to-consumer sales trend. These are the benefits.

Over the next years, Nike plans to grow direct-to-consumer (DTC) sales by a factor of seven – from the current billion-dollar level to over $7 billion.

That goal gives rise to two pertinent questions:

  • Isn’t it bad business for brands to compete against their retailers?
  • Why would consumers prefer to buy direct, even if they have to pay more for the...
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Sell like a Jedi on Marketplaces in 2021

The marketplaces (also known as third party websites or online sales platforms) landscape is changing drastically. Selling on third party websites like Amazon, eBay, Rakuten is not the same as it used to be. Many sellers still thrive from selling via huge ecommerce platforms. However, since many small ecommerce players are entering the platforms at a rapid tempo the battle for customer attention is fiercer than ever.

Moreover the rise of vertical integration has begun and more high quality...

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4 tips for switching to direct to consumer.

With competition increasing and potentially hundreds of brands per category, the retail space is becoming more and more crowded (and expensive). If you’re looking for new ways to reach your existing customers and/or ways to reach new customers beyond the geographic and economic constraints you may currently be facing, moving to a D2C model could be a great idea. Companies need a relentless focus on the customer experience and they'll significantly benefit from a direct sales model that...

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3 successful direct-to-consumer examples.

dtc strategy Sep 02, 2020

The popularity of D2C brands has affected buyers’ purchasing decisions and resulted in a shift away from traditional CPG companies and toward e-commerce. Fast-moving consumer goods (FMCG) are seeing serious growth in categories such as pet supplies, household goods, healthy and beauty, grocery items, and apparel.

Selling directly is largely acknowledged as the best way to fuel a new company, and it’s one of the fastest ways to reignite growth if you’re an existing company....

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Manufacturers embrace Direct to Consumer.

dtc marketing strategy Aug 31, 2020

Research of more than 100 manufacturing executives from major global players shows that DTC is their next big thing. A significant part of manufacturers are creating Direct to Consumer approaches, since revenue growth is still a huge challenge. Almost 50% of manufacturers have started in their Direct to Consumer (DTC) journey with almost all seeing DTC relevant to their products and consumers. Examples are major food & beverage manufacturers, world’s largest automotive manufacturers...

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Private Labels killing Big Brands.

Fast growing brands who focus on extreme customer centricity and want to show leadership in their industry are shifting rapidly to sell direct to consumer (DTC). Private labels are emerging fast as crucial pieces of a Big Box retailers product assortment. The ones who are capitalizing on this development are doing very well. The private-label market Is now being dominated by the wealthier consumers, putting even more pressure on big brands. This market used to be a largely demand driven...

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