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Top 6 Secrets Why LinkedIn Life is Easier Than A Mother In Law

linkedin marketing sales Sep 30, 2020

Mother-In-Law?

It's a common belief that mothers-in-law immediately evoke stereotypes that are generally obnoxious and unattractive. None of them flattering, some even refer to them as Monsters-in-Law. You have one and have to deal with it. But is this really legit, true or accurate? I beg to differ.

LinkedIn Is A Monster!

Many LinkedIn users appear to feel and think the same way about Linkedin. Linkedin is a monster and unattractive. Everybody has an account, so should I, but I don't really...

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Selling direct to consumers.

There’s a new trend in commerce. The lines between B2B and B2C are blurring. Manufacturers selling direct to consumers becomes more common. That’s because direct sales can be a powerful way to increase profit and strengthen control of your brand, but it isn’t without risk. Here’s what you need to know.

The Evolution. The traditional model of manufacturers selling to wholesalers or retailers that in turn sold to the consumer has served commerce for hundreds of years....

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Scared to death of private-label pushers.

More and more retailers see opportunities in creating their own private labels to their product assortment. They believe having their own private labels will be the cure for disappointing store sales. More big-box retailers are accelerating their private-label push, launching brands in multiple, wide-ranging categories. Creating an over saturation of products in their categories and decreasing visibility and sales for big brands.

Companies like Bed Bath & Beyond, Dick’s Sporting...

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4 tips for switching to direct to consumer.

With competition increasing and potentially hundreds of brands per category, the retail space is becoming more and more crowded (and expensive). If you’re looking for new ways to reach your existing customers and/or ways to reach new customers beyond the geographic and economic constraints you may currently be facing, moving to a D2C model could be a great idea. Companies need a relentless focus on the customer experience and they'll significantly benefit from a direct sales model that...

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Manufacturers embrace Direct to Consumer.

dtc marketing strategy Aug 31, 2020

Research of more than 100 manufacturing executives from major global players shows that DTC is their next big thing. A significant part of manufacturers are creating Direct to Consumer approaches, since revenue growth is still a huge challenge. Almost 50% of manufacturers have started in their Direct to Consumer (DTC) journey with almost all seeing DTC relevant to their products and consumers. Examples are major food & beverage manufacturers, world’s largest automotive manufacturers...

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Private Labels killing Big Brands.

Fast growing brands who focus on extreme customer centricity and want to show leadership in their industry are shifting rapidly to sell direct to consumer (DTC). Private labels are emerging fast as crucial pieces of a Big Box retailers product assortment. The ones who are capitalizing on this development are doing very well. The private-label market Is now being dominated by the wealthier consumers, putting even more pressure on big brands. This market used to be a largely demand driven...

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