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Selling direct to consumers.

There’s a new trend in commerce. The lines between B2B and B2C are blurring. Manufacturers selling direct to consumers becomes more common. That’s because direct sales can be a powerful way to increase profit and strengthen control of your brand, but it isn’t without risk. Here’s what you need to know.

The Evolution. The traditional model of manufacturers selling to wholesalers or retailers that in turn sold to the consumer has served commerce for hundreds of years....

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Benefits of Selling Direct-to-Consumer.

dtc ecommerce strategy Sep 06, 2020

Consumers, manufacturers, and retailers all stand to gain from the direct-to-consumer sales trend. These are the benefits.

Over the next years, Nike plans to grow direct-to-consumer (DTC) sales by a factor of seven – from the current billion-dollar level to over $7 billion.

That goal gives rise to two pertinent questions:

  • Isn’t it bad business for brands to compete against their retailers?
  • Why would consumers prefer to buy direct, even if they have to pay more for the...
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4 tips for switching to direct to consumer.

With competition increasing and potentially hundreds of brands per category, the retail space is becoming more and more crowded (and expensive). If you’re looking for new ways to reach your existing customers and/or ways to reach new customers beyond the geographic and economic constraints you may currently be facing, moving to a D2C model could be a great idea. Companies need a relentless focus on the customer experience and they'll significantly benefit from a direct sales model that...

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