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Selling direct to consumers.

There’s a new trend in commerce. The lines between B2B and B2C are blurring. Manufacturers selling direct to consumers becomes more common. That’s because direct sales can be a powerful way to increase profit and strengthen control of your brand, but it isn’t without risk. Here’s what you need to know.

The Evolution. The traditional model of manufacturers selling to wholesalers or retailers that in turn sold to the consumer has served commerce for hundreds of years....

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