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Selling direct to consumers.

There’s a new trend in commerce. The lines between B2B and B2C are blurring. Manufacturers selling direct to consumers becomes more common. That’s because direct sales can be a powerful way to increase profit and strengthen control of your brand, but it isn’t without risk. Here’s what you need to know.

The Evolution. The traditional model of manufacturers selling to wholesalers or retailers that in turn sold to the consumer has served commerce for hundreds of years....

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Sell like a Jedi on Marketplaces in 2021

The marketplaces (also known as third party websites or online sales platforms) landscape is changing drastically. Selling on third party websites like Amazon, eBay, Rakuten is not the same as it used to be. Many sellers still thrive from selling via huge ecommerce platforms. However, since many small ecommerce players are entering the platforms at a rapid tempo the battle for customer attention is fiercer than ever.

Moreover the rise of vertical integration has begun and more high quality...

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